The HiBlog

CAC Payback Period Explained (Formula + Tips)

CAC payback period

What is CAC payback period? CAC payback period measures how long it takes to recover the money spent on acquiring a customer. It’s a key metric for understanding how efficiently your company turns investment into revenue—and how quickly you can…

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Sales Funnel Conversion Rates: 5 Metrics to Know

sales funnel conversion rates

What is a sales funnel conversion rate? Sales funnel conversion rate measures the percentage of…

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Revenue Forecasting Guide: 4 Top Line Forecasting Models

Revenue Forecasting Guide: 4 Top Line Forecasting Models

Revenue forecasting projects future top-line growth based on driver-based models and assumptions tailored to your…

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General and Administrative (G&A) Expenses: A Full Guide

The SaaS guide to general and administrative expenses in 2025

General and administrative (G&A) expenses are crucial for understanding a SaaS company's financial health, covering…

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saas billing solutions illustration with pipes and gauges, highlighting processes and efficiency, colorful graphic design for SaaS billing

SaaS billing process, best practices, and solutions

The most successful SaaS companies in the world have rock-solid billing processes that make revenue…

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financial modeling guide, colorful puzzle pieces illustrating financial concepts and a hand assembling them

The complete guide to financial modeling: Best practices, examples, and more

The perfect financial model helps you see into the future of your business. It applies…

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