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Projected revenue

Projected revenue is an essential financial planning tool that estimates future income based on historical data and assumptions.

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Day sales outstanding

Days sales outstanding (DSO) is a crucial financial metric that measures the average time it…

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Cost of revenue

The cost of revenue includes all expenses tied to delivering a product or service.

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Accrued (or unbilled) revenue

Accrued revenue, also known as unbilled income, is the revenue a company earns but hasn't…

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Sales conversion rate

Sales conversion rate—also called deal conversion rate—is the percentage of opportunities that result in closed-won…

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Free cash flow

Free cash flow (FCF) represents the cash a company generates after accounting for operating expenses…

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Days payable outstanding

Days payable outstanding (DPO) is a metric that tracks the average number of days a…

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Rule of 40

The Rule of 40 is a key financial metric for SaaS companies, balancing growth and…

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Operating income vs. EBITDA: differences & how to calculate

Operating income measures the profitability of business operations, while EBITDA tracks a company’s financial performance…

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Cash runway

Cash runway is a critical metric that indicates how long a company can sustain operations…

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SaaS magic number

The SaaS magic number is a key sales efficiency metric that evaluates how much revenue…

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Gross profit

Gross profit measures your earnings after subtracting the cost of goods sold (COGS), focusing on…

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Total revenue

Total revenue is the comprehensive sum of all business income from primary operations, including monthly…

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Revenue run rate

Revenue run rate is a financial metric that helps businesses project future earnings by annualizing…

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Trailing twelve months (TTM) explained: what it is & how it is used

Trailing Twelve Months (TTM) is a financial analysis tool that evaluates a company's performance over…

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Annual recurring revenue (ARR)

Annual Recurring Revenue (ARR) is a vital metric for SaaS companies, reflecting predictable revenue from…

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