London, UK & New York, USA – 25 July, 2025: HiBob, the company behind Bob, the people management platform transforming how organisations operate in the modern world of work, is pleased to announce the appointment of Sophie Chesters as Chief Marketing Officer. Sophie brings over 25 years of international experience in marketing and growth across SaaS, AdTech, and enterprise software. She is a seasoned B2B SaaS marketing leader, known for driving business growth, locally and globally with clear strategy and a strong focus on people—adding valuable strength to HiBob’s executive team as the company continues to scale globally.

Her deep experience working both with SMB and enterprise sales teams has helped organizations drive growth through product marketing, customer acquisition and retention programs, and strategic partnerships. She has led product and revenue growth at Google, DoubleClick, Medallia, and UserZoom, working across London, San Francisco, New York, and Canada. As SVP and CMO at Medallia (NYSE: MDLA), she took the company public, scaled the marketing function, and delivered strong pipeline and revenue growth. More recently, she has advised CEOs and marketing leaders at high-growth SaaS companies on accelerating go-to-market success.

Known for her customer-centric mindset, data-driven decision making, and cross-functional collaboration, she brings both visionary and practical experience to HiBob’s next chapter of growth.

”AI is transforming the workplace, making it an incredibly exciting time for people management software. I’m passionate about helping organizations build meaningful, people-focused brands that scale with purpose’ said Chesters. “HiBob’s mission to transform the way modern businesses support and grow their people deeply resonates with me. I’m thrilled to join the team at such a pivotal moment and look forward to contributing to its continued momentum and impact.”

HiBob CEO Ronni Zehavi added: “Sophie is a strategic, dynamic marketing leader with an exceptional track record in B2B SaaS. Her ability to blend creativity with execution will be invaluable as we grow HiBob into the go-to HR and finance platform for forward-thinking businesses around the world.”

Based in London, Sophie joins HiBob following a successful career scaling high-growth SaaS companies internationally and building strong, people-focused cultures. In addition to her operating roles, she has advised early-stage tech startups and provided strategic guidance to senior commercial leaders.

Chesters’ appointment marks an exciting new phase for HiBob as the company continues its rapid expansion and global brand growth.

About HiBob

HiBob is leading the way in HR innovation with its award-winning HCM platform, Bob—an AI-powered, modular solution that transforms how modern businesses manage their people. Built for today’s distributed, fast-moving workforces, Bob enables companies to streamline HR, payroll, and finance operations through integrated capabilities that are both powerful and easy to use.

Designed to meet the needs of growing multinational businesses, Bob helps accelerate hiring, improve retention, upskill talent, and elevate the overall employee experience. Its flexible architecture and robust analytics support agility and insight at scale, while its consumer-grade interface encourages everyday engagement and community building.

More than 4,400 global companies—including Uala, DWL, Fiverr, The&Partnership, and VaynerMedia—rely on Bob to align HR with business goals. They value its configurability, ease of use, and the ability to tailor workflows and tools to meet specific organizational needs.

To learn more, visit staging.hibob.com.